Descript has unveiled a new collection of AI-based tools that will be released in the next few weeks. These developments are important for small business owners who rely heavily on audio and/or video content. Here’s why:
AI: A Rooted History
Descript is not new to artificial intelligence. Overdub, their AI-integrated platform, was introduced in 2018. The main goal is to give users useful AI tools, not just gimmicks. AI capabilities are now a standard feature of many tech companies, thanks to the proliferation of AI software solutions in the last year, especially with the rise of GPT.
Descript was still a bit reserved. They did not jump on the AI bandwagon in a hurry, but instead took a deliberate and thoughtful approach. The company put quality first, ensuring its core product was delivered to its users efficiently. Laura Burkhauser is the Head of Product for Descript. She says that while AI tools can improve the user experience, it shouldn’t compromise a product’s core functionality.
How AI integrates with Descript’s vision
Descript’s AI philosophy is simple. They see AI as “a junior editor” – an assistant to handle technical aspects of editing which can be time-consuming for users. AI also acts as a partner, making suggestions and identifying areas for improvement.
The company recognizes the value of human judgment. While AI can be helpful in many ways, it is best to leave key creative decisions to individuals.
Small Business Deals
New Features Designed to Enhance Productivity
Descript has improved its AI voice tool. This is one of the AI features that will be rolled out. This tool, dubbed a significant upgrade over its predecessor Overdub, boasts advanced features like text-to-speech, rapid authorization processes, and more. The improvements mean that users will not have to wait long periods of time to train or verify their voice. The quality is so good, it’s said to be so superior that voiceovers may not need to be recorded at all.
Small business owners can directly benefit from such technological advances. This can mean faster production times for those who create audio and video content. The content creation process can be greatly streamlined by removing simple errors such as “ums” or “uhs”, with just one click, or by typing in a voiceover.
A Glimpse of the Future
Burkhauser hinted at the fact that these AI enhancements were just the tip. Descript will introduce a series AI features over the next few months, seamlessly integrated into its existing workflows. The goal is to make video and audio editing as intuitive as writing.
Time is a valuable commodity for small business owners. Any tool or feature which can save time while maintaining quality can be extremely valuable. Descript’s AI features could be just what small businesses are looking for to stay on top of the content game. These tools could be game changers for businesses as the digital landscape becomes more competitive.
Image: Descript
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