Deezer Meli+

Image Credit: Wesley Tingey

Deezer amps up its concentrate on Latin America with its collaboration with Mercado Libre as the main music streaming partner in the launch of Meli+.

Music streaming platform Deezer broadens its collaboration with leading Latin American e-commerce platform Mercado Libre for the launch of Meli+. An all-encompassing retail and home entertainment membership service presented in Mercado Libre’s main markets of Brazil and Mexico, Meli+ consists of a complete year of premium music streaming from Deezer.

Other signature Meli+ functions consist of Flow, SongCatcher, music tests, complimentary shipping to a large range of qualified items, and access to a number of video-on-demand services.

“Launching Meli+ is a landmark accomplishment for Mercado Libre, and Deezer is playing an important function in among the world’s most total home entertainment and retail memberships,” states Sean Summers, Chief Marketing Officer at Mercado Libre. “Our customers will now have the ability to enjoy their preferred artists and find brand-new music experiences on a first-rate streaming platform. I believe that our customers will like what Deezer needs to use.”

“Our connection to Latin America is strong, particularly with our strong market position in Brazil, and we can’t wait on more individuals to enjoy their preferred music on Deezer through Meli+,” includes Stephane Rougeot, Deputy CEO at Deezer. “Music engages individuals in effective methods and can considerably boost client connection to a brand name, that makes Deezer and Meli+ an ideal match. We are really happy to be a part of this memorable launch.

“It’s another fantastic action for us in carrying out on our collaboration method by providing wonderful music experiences to brand-new fans. With fairly low market penetration for premium music streaming in LATAM, the launch of Meli+ with Deezer holds brand-new development chances, not just for us and Mercado Libre however for the whole music market.”

Just 13% of the population in Brazil and Mexico were registering for a premium music streaming service in 2022– considerably less than in Europe (28%) and the United States (43%). Countless individuals in Brazil and Mexico will have the chance to get superior access to music streaming experiences, with Deezer as a main advantage of Meli+.

Brazilian star Ana Castela has actually likewise been selected the main Deezer ambassador on Meli+ and will star in upcoming joint projects and promos.